My mother, my two other brothers and my sister sat in the back behind the man at the oars. Unfortunately, I quickly became aware of the thick spider webs in the bottom of the bow. The sound of the river's current churned while the man grunted as he manned the oars which creaked with every gust of wind. Yet, the spider stayed the course with the wet web, quivering in front of me just inches away from my scared face.
I decided to stare the spider down, and I locked my eyes on it. According to the U. Hispanic Shopper Study report, 79 percent of Hispanics grocery shop with someone else usually a family member , and 60 percent bring their children. Studies show that people who shop with their children tend to spend more at the grocery store. This is true with the U.
Hispanic market as well. Hispanics are also becoming more health conscious and admitted to shopping for organic groceries one third of the time. Hispanic shoppers just flat out shop more than the rest of the country.
According to surveys provided in the report, Hispanics outspend their U. State of Spanish Language Media. Kit de Medio para Editores. Media Kit for Publishers. Advertisers Media Kit - International. Kit de Medios - Hispanos de EE. Hispanic English. Related Books Free with a 30 day trial from Scribd. Related Audiobooks Free with a 30 day trial from Scribd. Views Total views. Actions Shares. No notes for slide. This group is younger than the general U. By age of They are in their peak CPG clients.
Going forward it is not a question as to whether or not manufacturers and retailers will have a Hispanic marketing strategy, it is a question of how much they will be willing to spend and how they will best engage this dynamic and powerful segment of the U. Success will come for the CPG companies and retailers that understand the similarities between Hispanics and the general market and can authentically celebrate the differences. Behind The Buy. The Why? Whether The Spanish language helps U.
Hispanics stay for cultural or economic reasons or a combination of connected to their cultural roots. Hispanics both, U.
Hispanic shoppers cook more frequently at relate to two identities — American culture and their home than the general population. Many make an Hispanic roots. Language is a strong connector for effort to eat healthy foods, including organic foods, preserving culture and generational traditions.
Most despite the extra expense. They plan meals at least of those we surveyed preferred to speak at least two days in advance and are more likely to prepare some Spanish at home, and that preference was true meals requested by family members. Young shoppers also indicated a preference for Spanish language media, from Hispanics lead the way in use of technology, broadcast to print. They are early adopters of new technologies, and Hispanic shoppers show more heavy users of digital and social Family loyalty for national brands.
Playboy Enterprises, Inc. Meredith Corporation announced tit will launch Parents Latina, a new English-language magazine focused on serving U. Hispanic millennial mothers. December 16, January 23, February 2, December 20, December 12, September 22, June 30, July 22, April 2, February 17, Ink re-launches Nexos magazine for American Airlines Launching with an exclusive feature story and shoot with Gloria and Emilio Estefan in Miami, the bi-monthly magazine expands on a new suite of multi media platforms including: onboard magazines for passengers traveling on routes: Latin America, Caribbean, Mexico and Spain, online, mobile and tablet formats.
February 12, Televisa shutting down PR publications Magazine publisher Televisa is pulling the plug on its Puerto Rico operations next month. November 21, October 28, October 11,
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