Connect with us. Sign up. Term of the Day. Best of Techopedia weekly. News and Special Offers occasional. Techopedia Explains Enterprise Product Information Management EPIM A useful way to think about enterprise product information management is that these systems effectively store and categorize product information to release it to various distribution channels, and to anywhere that it needs to go within a company.
However, it needs to be configured to have the right employees, right permissions etc. Getting the right employees configured translates to an integration with HR solution the customer uses.
The point here is that your app is one of many in a landscape and in some cases may not even be a key application in the eyes of your customer. Why is this a challenge? Similarly, product managers feel their app is of central importance and can struggle interacting with a customer who is dealing with a variety of apps. If you lack an understanding of where your app fits in the wider landscape, you are likely to miss key requirements for integrations and APIs.
When I hire new product managers to my team, I frequently have to remind them that enterprise apps can have multiple routes channels to market and the product positioning plays a huge part in the success of those go-to-market channels.
If your company only sells direct i. However, if your company sells through channels, you cannot afford to ignore this challenge. Channels can be of different types but for this article, I will narrow it down to these types:. Partners can bring forward a host of requirements that you as a product manager would never otherwise consider. For example — technology service providers or integrators are more likely to ask to white label your solution i.
They could also take you into industry segments that you may not want to invest in. Finally, when something goes wrong, the chance of finger pointing gets very high and you as a product manager will get pulled in. Being a product manager for enterprise apps can be challenging and be very rewarding at the same time. The scale of the problems these customers face is inspiring and the feeling that your application is being used by thousands of people every day can be extremely rewarding.
Hopefully, the challenges I highlighted here are illuminating on what to watch out for. Comments welcome. He oversees an extended team of product managers, UX designers and technical writers over multiple enterprise software product lines. Prior to ArisGlobal, Pat led product teams at Accruent and was CTO at BlueCielo, provider of enterprise grade engineering document management software and oversaw product, engineering and cloud ops teams. Your email address will not be published.
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